Cars, Apps and Savety – How To Build Controlled Distractions
Let me start with a short story. It was just recently, that I got involved in a car accident and thank god, nobody got hurt. Although I had to see my one year old car being a total loss. So I went through a lot of trouble and paper work including the process of finding a new car, dealing with the bank, getting insurance (which is easy when you live in BC), a new license plate, organizing a new token for the companies garage, and so forth. At this time, I also noticed that I had to renew my drivers license. So all in all, a lot of small and big errands to think about. What I noticed during this process was one thing; there are just a lot of elements attached to your car like contracts, service agreements, licenses etc.
2011 Recall – Snap-Shots In Visual Interaction Design.
Some snap-shots of the visual design work I’ve done in the past 12 months. For quite a few of those products and digital services I also took care of the User Experience and IA Optimization, respectively the messaging architecture. A post with all UX and Digital Strategy work is coming up next. Stay tuned.
Dismantling The Classic Gaming Console Into A Branded Life Service.
I am currently exploring new engagement strategies on video consoles. Since there hasn’t been anything similar done yet, there is also no category out there: Not on SONY’s PS3, nor on Microsofts XBOX. So, for now, let’s just call it branded “console” service apps.
My job is to play with the hardware platform and input technology, and come up with new user-interface and application concepts for it (despite engagement strategies and feature sets). I design and prototype apps to demo these ideas mostly using Mindmeister, AXURE and Photoshop.
Have you had too much fun in the sun? myTAN – a tanning advisor for the iPhone can tell you.
The strategy: In an effort to create awareness for Canada as an alternative holiday destination for the Australian sun worshipper, we developed a new mobile brand experience: With myTAN you were able to control your tan, track your overall sun exposure time, screen your tanning environment and do a skin exam on a regular basis. This long term benefit for myTAN users was linked to the functionality of exploring sunny beaches in Canada, the northern hemisphere, with less hazardous ultraviolet (UV) radiation.
iQueue – Global Queuing Network.
In an effort to create awareness for the Yukon Territory as a unique holiday destination, we developed a digital marketing campaign and established a new, fascinating mobile service for travellers – the iQueue© – a global queuing network. It turned out, that we created a new social movement: iQueuing.
The core campaign message was: “Discover the Yukon – vacation without line-ups.” We invited tourists across 7 key international markets who were waiting in long line-ups to get swopped by iQueuers so that they had more time to explore nearby areas. We made that possible by establishing a new real-time mobile service called iQueue. Behind that service was a network of friendly people managed and organized through a website and mobile mesg. platform. The app got featured just recently on BBC
TaxiAPP – Be An Explorer Not A Backseat Passenger
Next year, the mayor of New York will announce the winner of the “Taxi of Tomorrow” competition. The winning vehicle will be the exclusive New York City taxicab for a minimum of 10 years, city officials said. Right now there are approximately 13,237 cabs on the streets of greater New York (ca. 50 Billion worldwide). Time to equip the passenger cockpit with a new and fascinating digital experience. Time to say the odd TaxiTV goodbye. Here are some sketches, respectively concept drafts:
Da Vinci would have died for this app.
Just recently, I thought about a new app for the iPhone/iPad and within this post, I want to share a four step creative process (or call it scenario design), that I followed to develop the idea and make it presentable. This creative process usually takes place before the rapid prototyping - it’s more a methodology for communicating ideas effectively. Ok, so very briefly; this is how I usually sketch my first drafts. I write down the vision of an idea in one sentence (usually the main benefit) and give “the thing” a name.
Top 10 places where you don’t need to check-in with foursquare, +explanation.
1. At the office: Media people love to check-in everywhere. It’s no surprise that the mayor of an ad agency is actually an employee. But foursquare is for customers. How can customers ever compete with the 1500-ish something check-ins and become a mayor of a venue to receive rewards? Thanks for checking in!
Why I LIKE NEW YORK is better than I LOVE NEW YORK
This post is part of Marc-Oliver’s Digital Traveler post series – Digital Brand Experiences and Ideas for the Tourism Industry.
Travel destinations, holiday resorts and destination marketing organization (DMO) should provide free wifi access and partner up with telcos. An open plea for the digital, mobile age – from a traveler perspective.
From Macro to Micro Interactions – How the Web Usage Changed
This post is part of Marc-Oliver’s Digital Traveler post series – Digital Brand Experiences and Ideas for the Tourism Industry.
In recent years, there has been a fundamental shift in the way people use and access the Web, and while user behavior on websites hasn’t changed a lot, the ways users interact with, consume, and consult the Web in general have changed: New user patterns, desires, and perceptions have emerged along with more efficient web services, social networks, and the ability to access and request data streams in a location-based and time-sensitive manner – on the go.
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