While I was working on MADDEN Connected Franchise, FIFA Ultimate Team Hub and the Tips&Tricks Section for easports.com, I used a five-day design process for taking a product or feature from design through prototyping and testing. Google first wrote about this fast paced design approach on their blog DesignStaff and I was fascinated by the idea. In the next couple of days I am adding more screens and a blog post that describes in detail the steps I took to develop the next iteration of this successful MADDEN Game Mode. As a sneak peak – here is a video of the final prototype that was translated into real code and went life.
Let me start with a short story. Just recently, I got involved in a car accident and thank god, nobody got hurt. Although, I had to see my one year old car being a total loss. So I went through a lot of trouble and paper work including the process of finding a new car, dealing with the bank, getting insurance, a new license plate, organising a new token for the companies parking lot, and so forth. At this time, I also noticed that I had to renew my drivers license. All in all, a lot of small and big errands to run and think about. What I noticed during this process was one thing;
Some snap-shots of the visual design work I’ve done in the past 12 months. For quite a few of those products and digital services I also took care of the User Experience and IA Optimization, respectively the messaging architecture. A post with all UX and Digital Strategy work is coming up next. Stay tuned.
I am currently exploring new engagement strategies on video consoles. Since there hasn’t been anything similar done yet, there is also no category out there: Not on SONY’s PS3, nor on Microsofts XBOX. So, for now, let’s just call it branded “console” service apps.
My job is to play with the hardware platform and input technology, and come up with new user-interface and application concepts for it (despite engagement strategies and feature sets). I design and prototype apps to demo these ideas mostly using Mindmeister, AXURE and Photoshop.
The strategy: In an effort to create awareness for Canada as an alternative holiday destination for the Australian sun worshipper, we developed a new mobile brand experience: With myTAN you were able to control your tan, track your overall sun exposure time, screen your tanning environment and do a skin exam on a regular basis. This long term benefit for myTAN users was linked to the functionality of exploring sunny beaches in Canada, the northern hemisphere, with less hazardous ultraviolet (UV) radiation.
In an effort to create awareness for the Yukon Territory as a unique holiday destination, we developed a digital marketing campaign and established a new, fascinating mobile service for travellers – the iQueue© – a global queuing network. It turned out, that we created a new social movement: iQueuing.
The core campaign message was: “Discover the Yukon – vacation without line-ups.” We invited tourists across 7 key international markets who were waiting in long line-ups to get swopped by iQueuers so that they had more time to explore nearby areas. We made that possible by establishing a new real-time mobile service called iQueue. Behind that service was a network of friendly people managed and organized through a website and mobile mesg. platform. The app got featured just recently on BBC
Next year, the mayor of New York will announce the winner of the “Taxi of Tomorrow" competition. The winning vehicle will be the exclusive New York City taxicab for a minimum of 10 years, city officials said. Right now there are approximately 13,237 cabs on the streets of greater New York (ca. 50 Billion worldwide). Time to equip the passenger cockpit with a new and fascinating digital experience. Time to say the odd TaxiTV goodbye. Here are some sketches, respectively concept drafts:
Just recently, I thought about a new app for the iPhone/iPad and within this post, I want to share a four step creative process (or call it scenario design), that I followed to develop the idea and make it presentable. This creative process usually takes place before the rapid prototyping - it’s more a methodology for communicating ideas effectively. Ok, so very briefly; this is how I usually sketch my first drafts. I write down the vision of an idea in one sentence (usually the main benefit) and give “the thing” a name.
1. At the office: Media people love to check-in everywhere. It’s no surprise that the mayor of an ad agency is actually an employee. But foursquare is for customers. How can customers ever compete with the 1500-ish something check-ins and become a mayor of a venue to receive rewards? Thanks for checking in!
This post is part of Marc-Oliver’s Digital Traveler post series – Digital Brand Experiences and Ideas for the Tourism Industry.
Travel destinations, holiday resorts and destination marketing organization (DMO) should provide free wifi access and partner up with telcos. An open plea for the digital, mobile age – from a traveler perspective.
I am hugely involved in the startup community to keep myself up to date with the latest technology trends and startup methodologies.
I love creating digital services and applications that solve real problems and cater people's true needs.
I am passionate about sophisticated interactions but like to keep screens and flows as simple as possible.
Join me on my social networks for all the latest updates, product/service announcements and more.