January 2012
2 posts
4 tags
2011 Recall – Snap-Shots In Visual Interaction...
Some snap-shots of the visual design work I’ve done in the past 12 months. For quite a few of those products and digital services I also took care of the User Experience and IA Optimization, respectively the messaging architecture. A post with all UX and Digital Strategy work is coming up next. Stay tuned.
EA SPORTS Arena Web and Mobile Experience (Visual Design, Interaction Design, UX...
5 tags
Dismantling The Classic Gaming Console Into A...
I am currently exploring new engagement strategies on video consoles. Since there hasn’t been anything similar done yet, there is also no category out there: Not on SONY’s PS3, nor on Microsofts XBOX. So, for now, let’s just call it branded “console” service apps.
My job is to play with the hardware platform and input technology, and come up with new...
June 2011
1 post
10 tags
Have you had too much fun in the sun? myTAN – a...
The strategy: In an effort to create awareness for Canada as an alternative holiday destination for the Australian sun worshipper, we developed a new mobile brand experience: With myTAN you were able to control your tan, track your overall sun exposure time, screen your tanning environment and do a skin exam on a regular basis. This long term benefit for myTAN users was linked to the...
July 2010
1 post
9 tags
iQueue – Global Queuing Network.
In an effort to create awareness for the Yukon Territory as a unique holiday destination, we developed a digital marketing campaign and established a new, fascinating mobile service for travellers – the iQueue© – a global queuing network. It turned out, that we created a new social movement: iQueuing.
The core campaign message was: “Discover the Yukon – vacation without line-ups.” We...
June 2010
1 post
8 tags
TaxiAPP – Be An Explorer Not A Backseat Passenger
Next year, the mayor of New York will announce the winner of the “Taxi of Tomorrow” competition. The winning vehicle will be the exclusive New York City taxicab for a minimum of 10 years, city officials said. Right now there are approximately 13,237 cabs on the streets of greater New York (ca. 50 Billion worldwide). Time to equip the passenger cockpit with a new and fascinating...
May 2010
2 posts
17 tags
Da Vinci would have died for this app.
Just recently, I thought about a new app for the iPhone/iPad and within this post, I want to share a four step creative process (or call it scenario design), that I followed to develop the idea and make it presentable. This creative process usually takes place before the rapid prototyping - it’s more a methodology for communicating ideas effectively. Ok, so very briefly; this is how I...
7 tags
Top 10 places where you don't need to check-in...
1. At the office: Media people love to check-in everywhere.
It’s no surprise that the mayor of an ad agency is actually an
employee. But foursquare is for customers. How can customers ever compete with the 1500-ish something check-ins and become a mayor of a venue to receive rewards? Thanks for checking in!
2. Your grocery store: They want you to use your credit card so THEY
get...
April 2010
2 posts
6 tags
Why I LIKE NEW YORK is better than I LOVE NEW YORK
This post is part of Marc-Oliver’s Digital Traveler post series – Digital Brand Experiences and Ideas for the Tourism Industry.
Travel destinations, holiday resorts and destination marketing organization (DMO) should provide free wifi access and partner up with telcos. An open plea for the digital, mobile age – from a traveler perspective.
People travel along data streams and highways,...
7 tags
From Macro to Micro Interactions – How the Web...
This post is part of Marc-Oliver’s Digital Traveler post series – Digital Brand Experiences and Ideas for the Tourism Industry.
In recent years, there has been a fundamental shift in the way people use and access the Web, and while user behavior on websites hasn’t changed a lot, the ways users interact with, consume, and consult the Web in general have changed: New user patterns, desires, and...
February 2010
2 posts
5 tags
tweetickets.info is the first real-time twitter...
This post is part of Marc-Oliver’s Web Fiction series, which highlights a creative business idea for the digital world. Names are fictitous.
Once a week I cruise around with my old 1986 Vanagon Camper, which keeps Schultz happy and the batteries in good shape. Too bad the fun times didn’t last so long. At the 3rd corner a police officer rudely interrupted my romantic road liaison. I...
4 tags
4 Stunning iPhone Ideas for the Perfect Skiing Day...
This post is part of Marc-Oliver’s Web Fiction series, which highlights a creative business idea for the digital world. Names are fictitious.
As a creative designer I was looking for additional (marketing) opportunities to offer interactive experiences to peoples mountain routine. Ideas to connect them with the brand (in this case the ski resorts) in a new inspiring way. Its about: Life...
December 2009
1 post
November 2009
1 post
6 tags
Preview: The ME-TOURISM and the Future of...
This post is part of Marc-Oliver’s Digital Marketing Toolbox series – useful documents, interesting presentations and helpful strategy papers for marketers and creatives.
If you’re wondering why my posts to Flip Digital Blog (aka Curious Digitalus) have been a little infrequent of late here’s the reason why. I’m writing/illustrating an ebook/trendreport tentatively titled, “The ‘ME...
October 2009
1 post
3 tags
recyclable-bc.ca changes the way we recycle things...
This post is part of Marc-Oliver’s Web Fiction series, which highlights a creative business idea for the digital world – for the near future. Names are fictitous.
Yesterday I visited this new website a friend had mentioned to me recyclable-bc.ca (fictitous name). I wanted to get rid of a big box with old construction gloves. You know the ones I mean? Those red-grey ones they used to make –...
April 2009
3 posts
January 2009
1 post
September 2008
1 post
