In an effort to create awareness for the Yukon Territory as a unique holiday destination, we developed a digital marketing campaign and established a new, fascinating mobile service for travellers – the iQueue© – a global queuing network. It turned out, that we created a new social movement: iQueuing.
The core campaign message was: “Discover the Yukon – vacation without line-ups.” We invited tourists across 7 key international markets who were waiting in long line-ups to get swopped by iQueuers so that they had more time to explore nearby areas. We made that possible by establishing a new real-time mobile service called iQueue. Behind that service was a network of friendly people managed and organized through a website and mobile mesg. platform. The app got featured just recently on BBC