Marc-Oliver / Digital Brand Experiences

TaxiAPP – Be An Explorer Not A Backseat Passenger

Next year, the mayor of New York will announce the winner of the “Taxi of Tomorrow” competition. The winning vehicle will be the exclusive New York City taxicab for a minimum of 10 years, city officials said. Right now there are approximately 13,237 cabs on the streets of greater New York (ca. 50 Billion worldwide). Time to equip the passenger cockpit with a new and fascinating digital experience. Time to say the odd TaxiTV goodbye. Here are some sketches, respectively concept drafts:

The benefits for taxi drivers:

• Provide a better experience for your guests (29% of all passengers are frustrated by the service offered from many taxi operators)
• Turn your Taxi into a interactive tour bus, a shopping guide or an art curator
  
• Be part of an intelligent location based Ad-System and offer additional advertising space for local businesses
• Deliver smart services to your international and local passengers: Translation services, Online Booking, Digital Payment, Video Calling, Flight Check-Ins, Entertainment (News, Video, Games), etc.
• It is inexpensive, easy to install, detachable and scalable.
• It provides alternative navigational principles for people with disabilities.

The benefits for marketers:

• Discover an intelligent system, that connects your customer with your product offers and services in real-time
• Share the latest company news and events location based and time sensitive

The benefits for passengers:

• Explore the city in a different, comfortable way
• Socialize with the city and it’s community instantly
• Use additional services to save time while you get from A to B

TaxiAPP is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Canada License. Permissions beyond the scope of this license may be available at Marc-Oliver.

Legal Disclaimer: This is a Concept – pictures were modified. Names could be changed to subject.