Da Vinci would have died for this app.
Just recently, I thought about a new app for the iPhone/iPad and within this post, I want to share a four step creative process (or call it scenario design), that I followed to develop the idea and make it presentable. This creative process usually takes place before the rapid prototyping - it’s more a methodology for communicating ideas effectively. Ok, so very briefly; this is how I usually sketch my first drafts. I write down the vision of an idea in one sentence (usually the main benefit) and give “the thing” a name.
1. Step - The Vision: “iXamine provides realistic tools to make all living things more transparent – it will help expose their inner beauty.”
The next step is to turn on the marketing speakers, but instead of pushing out cheesy headlines and claims from a marketer’s point of view, I change the perspective and think of the users and what they would say about the idea. Tip: Don’t limit yourself - think of any kind of users and all kinds of possible use cases/scenarios. That gives you a better picture of what people are looking for and what I should focus on. I call them…
2. Step - Quick Op’s (Opinions):
“DaVinci would have died for this app.”
“If we have had the iXamine, we could have saved millions of dissected frogs.”
”iXamine is the world’s most progressive and innovative digital step towards a haptic learning environment for upcoming doctors.”
“Who had ever thought that plastic surgery would actually be a fun thing?”
“If you ever wanted to cut your enemies into slices, than this is the app you were looking for.”
“What was once seen in Cameron’s Sci-Fi visions is now becoming the reality and will make medical education fun.”
The last two steps are quite easy, now that I already developed the main idea and collected hypothetical thoughts from different users. I can start writing down the main functionalities and the benefits for different audiences. Tip! - With everything you describe, use strong verbs in every sentence. You want your digital ideas to do something.
3. Step - How does it work for Who: “iXamine uses the touchable surface of the iPad/iPhone to provide playful access to a realistic set of medical tools and examination methods. It’s main feature is the integration of augmented reality, which allows users to connect to the exposed objects in real-time. Students/Schoolkids use iXamine to practice and explore the (human) bodies with new tools. Doctors manage their daily medical check-ups and medication. iXamine helps pharmacy to offer their products and make them more transparent to the people. iXamine provides access to alternative medicine and natural ways of treatment.”
Last, but not least: Give the idea a picture. I love to sketch my ideas and put them in a true context - a live (user) environment. That’s it. Fini.
4. Step - Picture it: - see above
How does your creative process look like? Share some thoughts. Would love to hear from you. Regards, Marc-Oliver
The idea for this application iXamine is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Canada License. Based on a work at There is no app 4 that. Permissions beyond the scope of this license may be available at flip-digital (Marc-Oliver).
Couple more concept drawings and sketches:
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