tweetickets.info is the first real-time twitter service for your car-navi
This post is part of Marc-Oliver’s Web Fiction series, which highlights a creative business idea for the digital world. Names are fictitous.
Once a week I cruise around with my old 1986 Vanagon Camper, which keeps Schultz happy and the batteries in good shape. Too bad the fun times didn’t last so long. At the 3rd corner a police officer rudely interrupted my romantic road liaison. I missed a STOP sign. You know what’s coming next.
Hi, it’s tweetickets – the community road service. We realized that you received a traffic ticket. Share the info, so others get notified and can evaluate the road situation on a interactive map in real-time.
So as I waited in the car, I played around with my iPhone and tweeted about my ticket. Just 1 minute later, I received this message you can see quoted to your right. I thought; thats kinda cool and clicked OK. Back at home I was curious what that map might look like, so I clicked on the link and ended up on a website with an impressively designed street map showing the major roads of my local Whistler neighbourhood (thanks to the new geo-tagging service of Twitter). Now here’s the cool thing. Tweets were all over the place – with certain areas highlighted in red – the ones with the most tweetickets.info©.
From the map, I realized that the corner where I received my ticket was somewhat of a “hot spot” for road tickets. Must be a favorite place for our local police officers to hang around. Gonna be taking a little more care when driving ’round certain areas from now on! Thank you tweetickets.info© – you too, local twitter community.
Hold on, there is more to this story. A little banner on the website popped up and told me that if I am the owner of a tomtom navigation system I can now connect my tomtom with the tweetickets and will receive warnings when I am reaching a ’special road situation’ (that is, when I am coming close to those ‘red areas’ where usually officers are around the corner). NOW, isn’t that outstanding? What do you think? Can’t wait for your tweeticket.info service? Share your thoughts and ideas.
P.S.: Later I found out, that the site is hosted by Porsche, as a Social Media Campaign to engage with their customers. I guess – its a special service for those people who love the gas-pedal. Anyway, what a great digital marketing idea. Just kidding…
(Special thanks to Caroline Smalley, who helped me with editing and translating my thoughts and ideas in plain English).
tweetickets.info is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Canada License. Permissions beyond the scope of this license may be available at Marc-Oliver.
Legal Disclaimer: This is a Concept – pictures were modified. Names could be changed to subject.
