Posts tagged Tourism
iQueue – Global Queuing Network.
In an effort to create awareness for the Yukon Territory as a unique holiday destination, we developed a digital marketing campaign and established a new, fascinating mobile service for travellers – the iQueue© – a global queuing network. It turned out, that we created a new social movement: iQueuing.
The core campaign message was: “Discover the Yukon – vacation without line-ups.” We invited tourists across 7 key international markets who were waiting in long line-ups to get swopped by iQueuers so that they had more time to explore nearby areas. We made that possible by establishing a new real-time mobile service called iQueue. Behind that service was a network of friendly people managed and organized through a website and mobile mesg. platform. The app got featured just recently on BBC
Why I LIKE NEW YORK is better than I LOVE NEW YORK
This post is part of Marc-Oliver’s Digital Traveler post series – Digital Brand Experiences and Ideas for the Tourism Industry.
Travel destinations, holiday resorts and destination marketing organization (DMO) should provide free wifi access and partner up with telcos. An open plea for the digital, mobile age – from a traveler perspective.
From Macro to Micro Interactions – How the Web Usage Changed
This post is part of Marc-Oliver’s Digital Traveler post series – Digital Brand Experiences and Ideas for the Tourism Industry.
In recent years, there has been a fundamental shift in the way people use and access the Web, and while user behavior on websites hasn’t changed a lot, the ways users interact with, consume, and consult the Web in general have changed: New user patterns, desires, and perceptions have emerged along with more efficient web services, social networks, and the ability to access and request data streams in a location-based and time-sensitive manner – on the go.
Preview: The ME-TOURISM and the Future of Travelling
This post is part of Marc-Oliver’s Digital Marketing Toolbox series – useful documents, interesting presentations and helpful strategy papers for marketers and creatives.
If you’re wondering why my posts to Flip Digital Blog (aka Curious Digitalus) have been a little infrequent of late here’s the reason why. I’m writing/illustrating an ebook/trendreport tentatively titled, “The ‘ME Tourism’ – Redefing Travelling” It will be available June 2010. I’m in the last throes of writing it with barely two or three chapters left go now. As I get closer to the launch of the ebook, I’ll publish more about it. For now you can check out some randomly taken screenshots, sketches and a draft of the content page. Feel free to leave a comment with your name and a contact/link. I will notify you once its ready. Enjoy (… feedback and some inspiring words are welcome).
Enjoy some images from the upcoming report:
