Let me start with a short story. It was just recently, that I got involved in a car accident and thank god, nobody got hurt. Although I had to see my one year old car being a total loss. So I went through a lot of trouble and paper work including the process of finding a new car, dealing with the bank, getting insurance (which is easy when you live in BC), a new license plate, organizing a new token for the companies garage, and so forth. At this time, I also noticed that I had to renew my drivers license. So all in all, a lot of small and big errands to think about. What I noticed during this process was one thing; there are just a lot of elements attached to your car like contracts, service agreements, licenses etc.
This post is part of Marc-Oliver’s Digital Traveler post series – Digital Brand Experiences and Ideas for the Tourism Industry.
Travel destinations, holiday resorts and destination marketing organization (DMO) should provide free wifi access and partner up with telcos. An open plea for the digital, mobile age – from a traveler perspective.