
Next year, the mayor of New York will announce the winner of the “Taxi of Tomorrow” competition. The winning vehicle will be the exclusive New York City taxicab for a minimum of 10 years, city officials said. Right now there are approximately 13,237 cabs on the streets of greater New York (ca. 50 Billion worldwide). Time to equip the passenger cockpit with a new and fascinating digital experience. Time to say the odd TaxiTV goodbye. Here are some sketches, respectively concept drafts:

Just recently, I thought about a new app for the iPhone/iPad and within this post, I want to share a four step creative process (or call it scenario design), that I followed to develop the idea and make it presentable. This creative process usually takes place before the rapid prototyping - it’s more a methodology for communicating ideas effectively. Ok, so very briefly; this is how I usually sketch my first drafts. I write down the vision of an idea in one sentence (usually the main benefit) and give “the thing” a name.