Posts tagged user experience

Dismantling The Classic Gaming Console Into A Branded Life Service.

I am currently exploring new engagement strategies on video consoles. Since there hasn’t been anything similar done yet, there is also no category out there: Not on SONY’s PS3, nor on Microsofts XBOX. So, for now, let’s just call it branded “console” service apps.

My job is to play with the hardware platform and input technology, and come up with new user-interface and application concepts for it (despite engagement strategies and feature sets). I design and prototype apps to demo these ideas mostly using Mindmeister, AXURE and Photoshop.

TaxiAPP – Be An Explorer Not A Backseat Passenger

Next year, the mayor of New York will announce the winner of the “Taxi of Tomorrow” competition. The winning vehicle will be the exclusive New York City taxicab for a minimum of 10 years, city officials said. Right now there are approximately 13,237 cabs on the streets of greater New York (ca. 50 Billion worldwide). Time to equip the passenger cockpit with a new and fascinating digital experience. Time to say the odd TaxiTV goodbye. Here are some sketches, respectively concept drafts:

Top 10 places where you don’t need to check-in with foursquare, +explanation.

1. At the office: Media people love to check-in everywhere. 
It’s no surprise that the mayor of an ad agency is actually an 
employee. But foursquare is for customers. How can customers ever compete with the 1500-ish something check-ins and become a mayor of a venue to receive rewards? Thanks for checking in!

From Macro to Micro Interactions – How the Web Usage Changed

This post is part of Marc-Oliver’s Digital Traveler post series – Digital Brand Experiences and Ideas for the Tourism Industry.

In recent years, there has been a fundamental shift in the way people use and access the Web, and while user behavior on websites hasn’t changed a lot, the ways users interact with, consume, and consult the Web in general have changed: New user patterns, desires, and perceptions have emerged along with more efficient web services, social networks, and the ability to access and request data streams in a location-based and time-sensitive manner – on the go.

4 Stunning iPhone Ideas for the Perfect Skiing Day on the Mountain

This post is part of Marc-Oliver’s Web Fiction series, which highlights a creative business idea for the digital world. Names are fictitious.

As a creative designer I was looking for additional (marketing) opportunities to offer interactive experiences to peoples mountain routine. Ideas to connect them with the brand (in this case the ski resorts) in a new inspiring way. Its about: Life – Fun – Play.

Well, you know me: I just love skiing and I love my iPhone. The question that came up yesterday while I was riding on Whistler and Blackcomb Mountain again: Can the iPhone change the way we ski? Simple question and some might say stupid too. But, think about it twice and take a look at some of those great ideas I outlined and scetched for you.

Preview: The ME-TOURISM and the Future of Travelling

This post is part of Marc-Oliver’s Digital Marketing Toolbox series – useful documents, interesting presentations and helpful strategy papers for marketers and creatives.

If you’re wondering why my posts to Flip Digital Blog (aka Curious Digitalus) have been a little infrequent of late here’s the reason why. I’m writing/illustrating an ebook/trendreport tentatively titled, “The ‘ME Tourism’ – Redefing Travelling” It will be available June 2010. I’m in the last throes of writing it with barely two or three chapters left go now. As I get closer to the launch of the ebook, I’ll publish more about it. For now you can check out some randomly taken screenshots, sketches and a draft of the content page. Feel free to leave a comment with your name and a contact/link. I will notify you once its ready. Enjoy (… feedback and some inspiring words are welcome).

Enjoy some images from the upcoming report: